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    How to write a urology practice mission statement that resonates

    Clearly defining your principles will set your practice's course


    Joe Capko
    A urology practice's raison d'Ítre might seem obvious and universal. Urologists treat diseases of the urinary tract and sex organs in males and the urinary organs in females. So that's your practice's mission, right? Not entirely. An organization's mission is more than its day-to-day activities. Writing a new mission statement can be a refreshing opportunity to step away from the busywork and refocus on what matters most.

    This article explains how to develop a mission statement that will help direct your marketing efforts and keep you and your staff focused on your guiding principles.

    Judy Capko
    Your mission statement embraces the reasons your practice exists (besides just making a living for you and your staff), the core values your organization shares and expresses through its work, how you serve your key stakeholders, and your overarching (sometimes idealistic) goals. Even among urology practices, these elements can differ substantially.

    For example, a solo practitioner who sets up shop in a small town—perhaps the only urologist for miles—may be driven by both a desire for a simpler work life and a goal of bringing quality urologic care to remote areas. In an urban setting, a physician team might be motivated to serve the community as a whole—regardless of capacity to pay. A practice in a retiree-centric state like Florida or Arizona might specialize in prostate cancer treatments and clinical trials of new therapies. And any practice might make specific customer service goals, employee development, continuous improvement, and even philosophical approaches like incorporating green practices part of the practice's mission.


    Judy Capko
    Judy Capko is a health care consultant and the author of "Secrets of the Best Run Practices."


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