Lisette Hilton
Lisette Hilton, president of Words Come Alive, has written about health care, the science and business of medicine, fitness and wellness for 25 years. Visit www.WordsComeAlive.com.
Business principles in dermatology practice
“Business literacy is an emerging competency that’s necessary for physicians,” says one dermatologist.
7 Tips to pricing cosmetic procedures
Experts say these procedure pricing tips will help to promote the financial health of the practice, avoid commoditization and boost professional satisfaction.
Building the optimal in-office OR
Experts offer 5 tips for taking your future in-office OR from ordinary to extraordinary. Plus learn the do's and don'ts for the in-office OR.
Prescribing barriers
Dermatologists who plan to prescribe brodalumab may face a rough road.
A new look at male chest fat
A new application of cyolipolysis proves to be an effective non-invasive option in the treatment of pseudogynecomastia, according to study.
Combat commoditization
The problem in the aesthetic marketplace is everyone offers the same thing, in the same way and says the same things, says one expert.
Stand out
It’s important that cosmetic dermatologists market to promote their practices. But, today, it’s vital they market to promote the common good — of the cosmetic medicine industry, that is.
Blindspots to success
Cosmetic practices have all the bells and whistles —from new technologies to skilled practitioners. So, why are so many competing on price?
Chemo instillation reduces bladder Ca recurrence
For suspected low-grade, newly diagnosed, or occasionally recurrent bladder cancer, a single post-transurethral resection of bladder tumor instillation of gemcitabine (Gemzar) reduces bladder cancer recurrence by 47%, according to a recent study.
Revenue boosters
Dermatologists trying to boost practice revenue might add a device in hopes of making a profit on a cosmetic option or a skincare product line sold through the practice.

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